Fiat launches bright pink limited run of 500 that they expect to sell mainly to young women. Will build only 500 examples of the car, inspired by the positive reaction to a one-time show last year the Barbie car.
Special edition Fiat 500 will get a color like pink paint on the outside, but the interior is more conservative. In it will be black, not pink and silver, but the buyer will get a pink cover and a key special carpet mats.
The car will cost £ 11,700 OTR and will only be available to buy online. That is more than £ 1000 Lounge at 1.2 based, but comes with £ 1500 worth of additional equipment, including sunroof, Fiat said.
"It will be interesting to think freely driver who has a different personality," said Elena Barnadelli, Fiat's UK director of marketing. Like all 500s, it will come with a fuel economy start-stop system as standard.
Special edition Fiat 500 will get a color like pink paint on the outside, but the interior is more conservative. In it will be black, not pink and silver, but the buyer will get a pink cover and a key special carpet mats.
The car will cost £ 11,700 OTR and will only be available to buy online. That is more than £ 1000 Lounge at 1.2 based, but comes with £ 1500 worth of additional equipment, including sunroof, Fiat said.
"It will be interesting to think freely driver who has a different personality," said Elena Barnadelli, Fiat's UK director of marketing. Like all 500s, it will come with a fuel economy start-stop system as standard.
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